The MindShift Method: what it is, what it is not, and what it costs
For a psychologist, GP, dentist or allied health practitioner deciding whether to hand a client the free-trial handout. Facts only. Nothing here is a clinical claim.
What it is
The MindShift Method uses Cognitive Pattern Reprogramming, drawing on Clinical Hypnosis, Strategic Psychotherapy and Neuro-Linguistic Programming. Clinical Hypnosis is used to create a highly focused state of attention. Within that state, Strategic Psychotherapy identifies and works with unhelpful patterns and is designed to help develop more useful ways of thinking, responding and behaving. NLP techniques may be used throughout to interrupt unhelpful patterns and anchor more useful responses. What each session draws on varies. While listening, a client remains aware and in control, able to hear what is being said and respond if they choose. It is delivered as guided audio in the MindShift app. Created by Rob Edmonds, who holds a Diploma of Clinical Hypnosis and Strategic Psychotherapy and is a Certified Neuro-Linguistic Programming Practitioner; every session is written by him and every adult session is voiced by him. It is designed to sit alongside anything else they already use.
What the sessions are
- Guided audio, 15 to 20 minutes, listened to daily, somewhere quiet, often at bedtime
- Built for repetition. Sessions are designed to be repeated so the listener becomes increasingly familiar with the ideas and responses introduced in the audio
- Twelve pathways, 50+ sessions, all written by the same person
- Nothing to write, practise or report. No human contact inside the app
Scope
Aimed at adults with stress, worry and overthinking; sleep onset and maintenance; teeth grinding alongside dental care; habit triggers (smoking, vaping, alcohol, gambling, late-night eating); menopause-related sleep and irritability; the spiral and crash around adult ADHD, alongside existing care; the alertness that outlasts a hard stretch.
Not for acute crisis or active suicidality; psychosis; PTSD as a treatment target (the relevant pathway addresses sleep and settling, not trauma); children, other than one bedtime-story pathway used with a parent present; anyone whose clinician has asked them not to use it; anyone needing a diagnosis, medication review or treatment plan.
Evidence
Cognitive Pattern Reprogramming has not undergone an independent clinical trial as a complete branded method. The digital program is positioned as self-guided wellbeing, personal-development, behavioural-change and pattern-change support rather than as a diagnosis or treatment. The sessions draw on Rob Edmonds' training in Clinical Hypnosis, Strategic Psychotherapy and Neuro-Linguistic Programming. General research relating to those fields should not be presented as evidence that the MindShift app itself has been clinically proven. A client's report of change is their experience, not a claim we make.
Data
| Operator | MindShift Mentors Global Pty Ltd, ABN 49 714 525 048, an Australian company, Forster NSW 2428 |
| Law | Privacy Act 1988 (Cth) and the Australian Privacy Principles. Policy: mindshiftmentors.com/privacy-policy-and-confidentiality/ |
| Collected at sign-up | Name and email for the trial, and payment details via Stripe if a membership is taken. Full detail is in the privacy policy |
| Shared with you | Nothing. No practitioner is told which clients signed up, and no client data is passed back |
| Health information | The app does not ask for a diagnosis or clinical history to use the audio |
Cost
| To your client | One session free for 7 nights · No credit card · $29.95/month unlocks all 50+ sessions. Or $299 a year. Cancel anytime |
| To you | Nothing. Evaluation access to the library on request, no condition attached, not withdrawn if no client signs up |
| Paid to you | Nothing, in money or in kind, now or later |
Compliance position
- Ours. NSW Public Health Regulation 2022, Schedule 3 (non-registered health practitioners) and Schedule 4 (health organisations): no financial inducements or gifts offered in return for client referrals. We offer none.
- Yours, if registered. Shared Code of conduct 8.11 and 8.12 (dental, chiropractic, OT, osteopathy and others); Psychology Board code 8.12 and 8.13; Good medical practice 10.12 and 10.13. With nothing paid, there is no interest to disclose.
- Advertising. National Law s133 bars testimonials and unreasonable expectations of benefit. Nothing we give you carries either.
- Status. This information is provided as general compliance information and is not legal advice. Practitioners remain responsible for complying with the requirements applying to their own profession, registration and professional association.
Rob Edmonds, Diploma of Clinical Hypnosis and Strategic Psychotherapy, Certified NLP Practitioner, member ISPA and ASCH. Author of The Mind Shift Method: Cognitive Pattern Reprogramming (ISBN 978-1-7645646-0-1) and The Mind Shift Method: Founders Built to Lead (ISBN 978-1-7645646-2-5). Email support@mindshiftmentors.com. Rob also sees clients one to one in Forster and by Zoom as a separate service. Not a diagnosis, treatment or crisis service. Designed to work alongside medical, dental and psychological care, never instead of it. In an emergency call 000. Lifeline 13 11 14. Open Arms (veterans and families) 1800 011 046. Individual experiences vary.
