What we actually are
MindShift Mentors is an Australian practice built on Cognitive Pattern Reprogramming, developed by Rob Edmonds. Every session is written and voiced by Rob Edmonds, a qualified Strategic Psychotherapist and Neurolinguistic Programming Practitioner who holds diplomas in Clinical Hypnosis and Strategic Psychotherapy. Rob is qualified and practises in New South Wales, Australia. You listen for 20 minutes a day, usually at night, through the app. It is not meditation and it is not a wellness app with a soundtrack. It is a structured method, recorded.
Most business owners Steve meets do not say they are stressed. They say they are fine, just flat out. Then it comes out. The sleep has gone, the jaw is grinding, the fuse is short. He tends to hear it early, because he has spent his whole life working people out.
Rob was nineteen and could not speak in front of a room. Not nervous, genuinely unable, and it was starting to cost him exams. He tried hypnotherapy because he had run out of other ideas, and a few sessions sorted it. It worked in a way that annoyed him slightly, because it should not have been that straightforward. That quietly shaped everything after it.
In their words
A small selection from people Rob has worked with one to one.
“At 97 years old, I received advice from Rob that truly changed my life: do what feels right so you can rest peacefully at night without worries.”
Shirley, 97“Our teenage son couldn’t attend school due to anxiety. After sessions with Rob, his confidence and mindset transformed.”
Parent of a client
Included in the NSW Department of Communities and Justice staff mental health and wellbeing toolkit
Accredited practitioner LIC#110226 · ASCH member · ISPA accredited · MindShift Mentors ABN 49 714 525 048
Is there one for you
20 minutes, headphones in, once a day. No homework, no journalling, and no talking anything through. You listen, and the session does the work while you are relaxed.
A splint protects the teeth. It does not stop the clenching. The session helps with what the jaw does at 2am, which is where the pressure actually comes from.
Falling asleep partway through is expected, not a failure. Most people are asleep before the session ends, and stay that way.
Smoking, drinking, the phone, the thing you have stopped a hundred times. Willpower runs out around day four. This helps with what the craving is attached to.
Many approaches ask you to go back through it. This one does not. The focus is on how the memory sits now, which is designed to help it ambush you less often.
For the brain that has fourteen tabs open and cannot close one. Not a productivity system. A change to what the mind reaches for when it needs stimulation.
For the tight chest and the conversation you are still replaying at 11pm. The session brings the nervous system back to a pace you can actually think in.
Which one sounds like you?
Where we draw the line
Most of what you need to know about a practice is in what it refuses to do. Here is ours, in writing.
Cognitive Pattern Reprogramming sits alongside your GP, your psychologist, CBT, counselling or medication. It does not replace any of it, and nobody here will ask you to stop something that is working.
We are not doctors and we will not pretend to be. We do not assess or treat conditions. If what you are carrying needs a GP or a psychiatrist, we will tell you so plainly rather than sell you a session.
If today is a bad day, please call Lifeline on 13 11 14 or 000 in an emergency. We are a daily program, not an urgent one, and we would rather say that than have you waiting on an audio file.
People often assume it is. These are structured guided sessions rather than attention or awareness training, aimed at one specific pattern and time limited.
No going back through the worst day of your life to prove you are ready to move on. The work happens on the pattern running today. That is not a softer option, it is the method.
No contract, no minimum term, no hoops. Cancel in two taps from inside the app. Thirty days, money back, no questions and no conversation about it.
Some people want a place to talk it all through, and want to go back over how it started. That is a legitimate preference with good practitioners behind it. It is just not what this is. We help with the pattern running now.
The sessions are built for daily use over weeks, not for a single big moment. If you are not going to put your headphones in most nights, we would rather you kept your money.
MindShift Mentors is an independent Australian business.
Our full library is $29.95 a month or $299 a year, following your seven-night free trial. Price current as at 14 August 2026.
One-to-one sessions with Rob and any specialist programs are priced separately and clearly before you purchase.
We do not sell your personal data. We do not place upsells inside your sessions. There are no lock-in contracts.
And if MindShift Mentors is not right for you, we offer a 30-day money-back guarantee from your first payment.
MindShift Mentors is run from Forster Tuncurry, New South Wales. Small team, no call centre. If you email us, it is one of us who answers.
Rob is an accredited practitioner, LIC#110226, a member of the Australian Society of Clinical Hypnotherapists and accredited with ISPA, with Gordian Pillars Strategic Psychotherapy accreditation. He trained at the Institute of Applied Psychology in Sydney. MindShift Mentors operates under ABN 49 714 525 048. MindShift Mentors is included in the NSW Department of Communities and Justice staff mental health and wellbeing toolkit, and runs inside workplaces and frontline teams through our SafeWork MindShift System.
Our Code of Ethics, privacy and confidentiality policy, compliance and workforce wellbeing statement and disclaimer are all on this site. Read them before you sign up if you want to know how we operate.
Why people stay
You've tried the books, the apps, sitting in a room going back over the worst of it. If any of that had held, you wouldn't still be looking. Cognitive Pattern Reprogramming takes a different route. It helps shift the pattern running underneath the behaviour, without ever asking you to open the wound to get there.
Alongside the core library we build programs with subject matter experts in their own field, from ADHD to menopause. Same method, written with someone who knows that particular fight from the inside.
The head starts at the worst hour. The app is already open, on your phone, with over 50 sessions across all eleven pathways. No appointment, no waiting list, no explaining yourself.
Every session is built around a specific pattern rather than a general mood. Forward focused, non-invasive, and it sits alongside anything else you are already doing, including CBT.
Over 50 sessions for $29.95 per month
Common questions about MindShift Mentors, the method and what it costs.
MindShift Mentors was co-founded by Rob Edmonds and Steve Nelson. Rob is a Strategic Psychotherapist who writes and voices every session in the library and sees clients one to one. Steve is Co-Founder and Business Development Manager, and came to the work as a client first. The business is run from Forster Tuncurry, New South Wales, under ABN 49 714 525 048.
Rob holds a Diploma of Clinical Hypnosis and Strategic Psychotherapy from the Institute of Applied Psychology in Sydney, and is also a qualified Neurolinguistic Programming Practitioner. He is an accredited practitioner, licence LIC#110226, a member of the Australian Society of Clinical Hypnotherapists and accredited with ISPA.
Cognitive Pattern Reprogramming is the method behind MindShift Mentors. It combines Strategic Psychotherapy, Clinical Hypnotherapy and Neurolinguistic Programming, and is delivered as guided audio you listen to for about 20 minutes a day. It helps shift the automatic response running now rather than revisiting the event that caused it.
No. It is an audio program, not therapy, and it does not replace your GP, psychologist, medication or counselling. It is designed to sit alongside whatever is already working for you, including CBT. We do not diagnose or treat conditions.
No. Cognitive Pattern Reprogramming is a structured, time-limited process focused on one specific pattern, delivered as guided audio rather than as attention or awareness training.
$29.95 a month or $299 a year for the full library. You get seven nights free first with no credit card required, and there is a 30 day money back guarantee from your first payment. One to one sessions with Rob are booked and paid for separately.
There is no contract and no minimum term. You can cancel in two taps from inside the app at any time, and the 30 day money back guarantee applies from your first payment, with no questions asked.
MindShift Mentors is an Australian business run from Forster Tuncurry on the mid north coast of New South Wales, operating under ABN 49 714 525 048. It is a small team with no call centre, so if you email, one of the founders answers.
Yes. MindShift Mentors is included in the NSW Department of Communities and Justice staff mental health and wellbeing toolkit, and the method runs inside workplaces and frontline teams through the SafeWork MindShift System, which supports psychosocial hazard obligations under WHS law.
No. The approach is forward focused. You are never asked to go back through a difficult event to get relief from it. The work happens on the response running today, which is what makes it suitable for trauma and PTSD without reliving it.
Yes. Sleep is one of the eleven pathways. Sessions are designed to be listened to lying down at lights out, and falling asleep partway through is expected rather than a failure.
Yes. Sessions are non-invasive and delivered using Strategic Psychotherapy and Clinical Hypnotherapy with safety and ethical practice as the priority. The approach can be used alongside other therapeutic or medical treatment. It does not alter or implant memories.
Some people notice changes quickly while others find change develops more gradually. Individual experiences vary. The sessions are designed for daily use, and consistency matters more than intensity. If you are not going to press play most nights, it is unlikely to do much.
It will not suit someone who wants a place to talk everything through and go back over how it started, because the method deliberately does not do that. It is also not a crisis service. If today is a bad day, call Lifeline on 13 11 14 or 000 in an emergency.
One subscription, the whole library
Seven nights free with no credit card. Then pick whichever suits you.
Monthly
$29.95 AUD a month
Rolls month to month. Cancel anytime, no notice and no exit fee.
12 months
$299 AUD a year
Works out at $24.92 a month.
You keep $60.40No credit card required.
A portion of every MindShift Mentors subscription goes to the Samuel Brett Nelson Kickstart Foundation, set up in memory of Sam, who died in 2017 of hypertrophic cardiomyopathy at nine years old.
Kickstart gives disadvantaged children the chance to do things their families could not otherwise afford. Learning to swim. Picking up an instrument. Getting into a fitness program and finding some confidence in it. Ordinary childhood things that build a kid up and get them into their community, named after a boy who was kind to everyone.
Change should carry further than the person who paid for it. That is why it is built into the subscription rather than left to a donate button.
The Mindshift Method digital program provides self-guided wellbeing, personal-development, behavioural change and pattern-change content. It does not provide medical or psychological diagnosis and is not intended to replace medical, psychological, psychiatric or other appropriate professional care.
Rob Edmonds’ individual Strategic Psychotherapy and Clinical Hypnosis services are separate professional services from the Mindshift Method digital subscription. Rob is qualified and practises in New South Wales, Australia.
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